Custom Loyalty Module for travel e-commerce business

Custom Loyalty Module for travel e-commerce business

The Client is a well-established tour operator based in Malaga, Spain. One of the multiple brands operated under tour operator name is travel e-commerce website specialized on selling different types of travel services including packaged tours.

Solution

GP performed a two-way integration of custom CRM system into the Client's web-portal to assure smooth login of an existing user and immediate generation of a new user's information.

  • convenient platform for the authorization and collection of information about an end-client and all of his activities in a single profile. This helps to form a 360* portrait of a buyer persona and make a communication with a client more personalized;
  • electronic bonus card implementation;
  • loyalty points introduction:
    • ability to define a specific number of loyalty points to certain travel products (depending on the product type or price);
    • ability to enable different loyalty programs for different sales channels with indication of respective calculating logic;
    • ability to manage points manually etc.