Increased Performance of an Opinion Portal

Increased Performance of an Opinion Portal

Toluna is a popular service for opinion sharing about products and services. It collaborates with the major brands, conducts marketing research and runs surveys. Toluna users receive bonus points for participating in the surveys, these points can be exchanged for money or used in special offers from the partners.

Solution

Toluna is a large online community, and its website attracts enormous traffic. Besides, it offers lots of interactive surveys and polls, and at some point of development these reasons resulted in painful performance issues.

The company needed custom software development to stay competitive and attract more perspective partners. Our specialists helped Toluna to cope with the problems and undertook complex practical measures for website architecture improvement. The scope of work included sophisticated Java web programming which successfully increased the performance and ensured smooth user experience for countless users of the web service.